Change & Execution
ADKAR Deep Dive
A two-day intensive on Prosci's ADKAR change-management model — Awareness, Desire, Knowledge, Ability, Reinforcement. The practitioner-tier deep dive on the framework most-cited by Fortune 100 change leaders, taught as a primer for the official Prosci certification or as a standalone toolkit for project managers, OCM practitioners, and team leads who own adoption outcomes.
- Format
- Live virtual, in-person, or private on-site
- Duration
- 2 days
- Level
- Practitioner
- From
- $1495.00
About this course
Course overview
The change-management framework 80% of Fortune 100 organizations use — taught at the depth that actually moves adoption metrics.
ADKAR is the framework most cited by working change practitioners — and the one most underused, because most teams stop at "we should do change management" without ever applying ADKAR rigorously to a specific change. This course is the practitioner-tier deep dive: each of the five elements (Awareness, Desire, Knowledge, Ability, Reinforcement) gets dedicated attention, anti-patterns covered, real-change practice, and the cross-element diagnostic that tells you exactly where adoption is stuck on a live initiative.
Day 1 covers Awareness, Desire, and Knowledge — the elements where most programs spend disproportionate time. Day 2 covers Ability and Reinforcement (the underspent elements where adoption actually breaks) plus a live application workshop where every learner builds a complete ADKAR plan for a real change they're working on. Pre-Prosci-certification primer or standalone practitioner toolkit, depending on your goal.
Learning outcomes
What you'll learn
Every module is tied to an outcome you can bring back to your team the next day.
- Apply ADKAR as both an individual change journey and a project-team diagnostic that tells you where adoption is stuck
- Build awareness using the Awareness equation (clarity + need + risk-of-not-changing) and write change messages stakeholders actually absorb
- Build desire — recognize what genuinely motivates each stakeholder group; spot resistance early; engage sponsors as the most important desire-builders
- Deliver knowledge through role-specific training, job aids, and reference content that moves people from 'I get it' to 'I can do it'
- Build ability — close the gap between training and on-the-job performance using practice, coaching, and post-training reinforcement
- Reinforce the change — design measurement, recognition, and feedback loops that prevent regression and turn adoption into the new operating norm
- Run a cross-element diagnostic on a live initiative and identify which ADKAR element is missing when adoption stalls
Audience
Who it's for
- Change practitioners and OCM specialists building toward Prosci certification
- Project and program managers responsible for the adoption side of their initiatives
- HR business partners, comms leads, and L&D managers supporting organizational change
- Operations and transformation leaders running technology rollouts, restructures, or M&A integrations
- People managers leading their teams through change without a formal OCM background
Course structure
Syllabus
A structured path from core concepts to applied practice.
Day 1 — Foundations and the First Three Elements
- Why ADKAR — why people fail to change, and how ADKAR fits with Kotter, Bridges, and Prosci's 3-Phase Process
- Awareness: the Awareness equation, audience-tiered messaging, and common Awareness anti-patterns
- Desire: personal vs organizational motivators, sponsor coaching, resistance management
- Knowledge: role-specific training design, job aids, microlearning, post-training reference content
- Practice Lab: ADKAR Awareness/Desire/Knowledge diagnosis on a real change brought by each learner
Day 2 — Ability, Reinforcement, and Live Application
- Ability: the training-to-performance gap, coaching, on-the-job support, manager-as-coach
- Reinforcement: recognition systems, sustaining structures, adoption/proficiency/utilization measurement
- Cross-element diagnostic — when adoption stalls, which element is missing?
- Common diagnostic patterns: Awareness-without-Desire, Knowledge-without-Ability, no-Reinforcement-anywhere
- Live application workshop: each learner builds a complete ADKAR plan for their real change initiative
Public cohorts
Upcoming sessions
Secure your seat in a live, instructor-led cohort. Private team deliveries available on request.
No public cohorts on the calendar yet.
We run this course as a private team cohort on demand, or you can be the first to know when the next public date drops.
Frequently asked questions
Still have questions?
Is this an official Prosci-certified delivery?
How is this different from Change Management Essentials?
Will this work for our [technology rollout / M&A / restructuring / AI adoption] initiative?
Does this satisfy CCMP CEUs or Prosci recertification?
Can this be delivered as a private cohort?
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