Effective Date: April 11, 2026
1. Introduction
Welcome to Efficiency Squared (“we,” “us,” “our”). We are committed to protecting the privacy and security of the personal data we collect from our customers, potential customers, and website visitors. This Privacy Policy describes how we collect, use, store, share, and protect your information when you interact with us through our website, register for our training courses, or engage with our services in any other way.
2. Information We Collect
We collect information that you provide to us directly, as well as information that is automatically collected when you use our website.
a) Information You Provide to Us
- Contact Information: Your first and last name, email address, phone number, job title, and company name when you fill out our contact or registration forms.
- Inquiry Details: Any information you voluntarily provide regarding your interest in our services, such as specific courses, training needs, or questions.
- Registration and Billing Information: When you register for a course, we collect necessary information to process the transaction. Sensitive payment information such as credit card numbers are processed directly by our secure third-party payment processor (Stripe) and are not stored on our servers.
- Account Information: If you create an account, we store your email address and name to enable features such as viewing your registrations and managing communication preferences.
- Communications: Records and copies of your correspondence if you contact us.
b) Information We Collect Automatically
- Website Usage Data: We may collect information about your device and how you interact with our site, including your IP address, browser type, operating system, pages viewed, and the dates/times of your visits. This information is collected through cookies and similar tracking technologies, subject to your cookie preferences.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To Provide Our Services: To respond to your inquiries, process your registration for courses, and deliver the training you have requested.
- To Process Transactions: To manage payments, fees, and charges for our services.
- To Communicate With You: To send you transactional emails (such as registration confirmations, magic link login emails, and course materials), respond to your support requests, and provide information about our services.
- For Marketing and Promotions: With your explicit consent, we may send you emails about new courses, special offers, and other information we think you will find valuable. You may opt out of these communications at any time via your communication preferences.
- To Improve Our Website: To analyze usage data to understand how visitors interact with our site, allowing us to improve its functionality and user experience.
4. How We Share Your Information
We do not sell your personal data. You may exercise your right to opt out of any sale or sharing of personal data via our opt-out preferences page. We may share your information with trusted third-party service providers only in the ways described in this policy.
5. Sub-Processors and Third-Party Services
The following third-party services process personal data on our behalf as part of delivering our services:
| Provider | Purpose | Data Processed | Location |
|---|---|---|---|
| Stripe | Payment processing | Name, email, billing details, transaction amounts | United States |
| Neon | Database hosting | All application data (registrations, account info, preferences) | United States |
| Resend | Transactional email delivery | Email addresses, names, email content | United States |
| Amazon Web Services (S3) | File storage (course materials, resources) | Uploaded files and associated metadata | United States |
| Vercel | Web hosting and content delivery | IP addresses, request logs | Global (edge network) |
We may also disclose your information if required to do so by law or in response to a valid request by a public authority (e.g., a court or government agency).
6. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data on the following legal bases:
- Performance of a contract: Processing necessary to fulfill our obligations to you when you register for a course or request our services.
- Legitimate interests: Processing necessary for our legitimate business interests (e.g., improving our website, preventing fraud), provided these interests do not override your fundamental rights.
- Consent: Where you have given us explicit consent for specific processing activities, such as receiving marketing emails.
- Legal obligation: Processing necessary to comply with applicable laws and regulations.
7. Data Security
We have implemented appropriate technical and organizational security measures designed to protect your personal data, including:
- Encrypted data in transit (TLS/HTTPS) and at rest
- Passwordless authentication via secure magic links
- Session tokens with expiration and secure cookie flags
- Access controls limiting data access to authorized systems only
However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure.
8. Data Retention
We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy:
- Account and registration data: Retained for the duration of your account or business relationship, plus any period required by law.
- Transaction records: Retained for a minimum of 7 years for tax and accounting compliance.
- Marketing consent records: Retained until you withdraw consent or unsubscribe.
- Website usage logs: Retained for up to 90 days.
9. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right of access: Request copies of your personal data.
- Right to rectification: Request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to erasure (“right to be forgotten”): Request that we erase your personal data, under certain conditions.
- Right to restrict processing: Request that we restrict the processing of your personal data, under certain conditions.
- Right to object: Object to our processing of your personal data, under certain conditions.
- Right to data portability: Request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
- Right to opt out of sale/sharing (CCPA): California residents may opt out of the sale or sharing of personal information via our opt-out preferences page.
- Right to non-discrimination: You will not be discriminated against for exercising any of your privacy rights.
To exercise your right of access or deletion, submit a data rights request. For other inquiries, please contact our support team or email us at info@efficiencysquared.com. We will respond within 30 days (or sooner as required by applicable law).
10. Cookies and Tracking Technologies
Our website uses cookies to enhance your experience. We categorize cookies as follows:
- Essential cookies: Required for the website to function (e.g., session management, security). These cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our site. These can be disabled via your opt-out preferences.
- Marketing cookies: Used to deliver relevant advertisements. These can be disabled via your opt-out preferences.
You may also set your web browser to refuse cookies or to alert you when cookies are being sent. If you do so, note that some parts of the site may not function properly.
11. International Data Transfers
Our services are primarily operated from the United States. If you are accessing our website from outside the United States, please be aware that your data may be transferred to, stored, and processed in the United States where our servers and sub-processors are located. By using our services, you consent to this transfer. We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy, regardless of where it is processed.
12. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete such data promptly.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Effective Date” at the top. You are advised to review this Privacy Policy periodically for any changes.
14. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- Online: Customer Support
- Email: info@efficiencysquared.com
Efficiency Squared LLC