Product Management
Product Management Essentials
A practical two-day course on product discovery, strategy, prioritization, roadmapping, delivery partnership, launch readiness, and product decision-making.
- Format
- Live virtual, in-person, or private on-site
- Duration
- 2 days
- Level
- Introductory
- From
- $1295.00
About this course
Course overview
Turn product ideas into sharper decisions and better outcomes.
Product Management Essentials is a two-day course for professionals who need a practical foundation in product discovery, strategy, prioritization, roadmapping, delivery partnership, and product decision-making. Participants learn how to connect customer problems, business outcomes, product bets, stakeholder alignment, and delivery execution into a coherent product operating rhythm.
The course is built for product managers, product owners, business analysts, project leaders, and team members moving into product-oriented work. Learners leave with a product canvas, customer discovery map, prioritization worksheet, outcome roadmap, and 30-day product action plan.
Learning outcomes
What you'll learn
Every module is tied to an outcome you can bring back to your team the next day.
- Define product, customer, user, buyer, market, problem, outcome, value proposition, and product strategy concepts
- Use discovery techniques, personas, jobs-to-be-done, journey maps, and evidence to clarify real customer problems
- Apply prioritization methods to compare value, effort, risk, confidence, urgency, dependencies, and strategic fit
- Create outcome-oriented roadmaps that communicate direction without overpromising delivery certainty
- Translate product intent into epics, features, stories, experiments, acceptance criteria, and release decisions
- Align stakeholders, manage feedback, measure outcomes, and run a practical product operating cadence
- Document 16.0 PMI education PDUs: 8 Ways of Working, 4 Power Skills, and 4 Business Acumen
Audience
Who it's for
- New and aspiring product managers who need a practical foundation
- Product owners, business analysts, project managers, UX partners, and delivery leads moving into product-oriented work
- Internal product, platform, operations, data, service, and customer-facing product teams
- Organizations that need a shared language for discovery, prioritization, roadmaps, outcomes, and product decision-making
Course structure
Syllabus
A structured path from core concepts to applied practice.
Day 1 - Product Foundations, Discovery, and Strategy
- Product management versus project management, business analysis, product ownership, UX, engineering, and sales
- Product types: customer-facing, internal, platform, data, service, and AI-enabled products
- Product vision, strategy, goals, business model, market context, value proposition, and positioning
- Outcome metrics, north-star metrics, leading and lagging indicators, and guardrail metrics
- Customer segments, personas, jobs-to-be-done, journey maps, opportunity spaces, and evidence gaps
- Assumption mapping, riskiest assumptions, experiments, prototypes, pilots, and smoke tests
Day 2 - Prioritization, Roadmaps, Delivery Partnership, and Product Cadence
- Value, effort, risk, confidence, urgency, cost of delay, dependencies, and strategic fit
- MoSCoW, RICE, WSJF, opportunity scoring, impact/effort, and portfolio balancing
- Outcome-based roadmaps, now/next/later, themes, bets, milestones, releases, and commitment levels
- Stakeholder alignment, executive narratives, expectation management, and roadmap change communication
- Epics, features, user stories, acceptance criteria, slicing, story mapping, and delivery partnership
- Launch readiness, product metrics, product reviews, discovery cadence, decision logs, and continuous improvement
Public cohorts
Upcoming sessions
Secure your seat in a live, instructor-led cohort. Private team deliveries available on request.
No public cohorts on the calendar yet.
We run this course as a private team cohort on demand, or you can be the first to know when the next public date drops.
Frequently asked questions
Still have questions?
Is this course for product managers or product owners?
Does this course focus on software products only?
What do participants leave with?
How many PMI PDUs does this course provide?
Can this be tailored for private teams?
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Bring this training to your team
We deliver private cohorts in-person and online, tailored to your operating context.